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Value of a Tweet in Understanding Customer Needs

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Value of a Tweet in Understanding Customer Needs

Many of us value what we say a little too highly. And the businesses mining – trolling – Social Media for business opportunities are valuing what we say a little too highly.

We fill our streams with vapid content, that can be used to garner sentiment. However it will not pay the rent.

by Hutch Carpenter

Tweets Offer Little Value in Understanding Customer Needs

Social media. A rich source of insight and opportunity for companies. Why, it’s an article of faith that customers are talking…on their terms…where they want. So get out there and…

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Written by Daniël W. Crompton (webhat)

June 27, 2012 at 10:37 pm

@BretEastonEllis – June 09, 2012 at 08:24AM

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June 10, 2012 at 10:55 am

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Spread.us Twitter Lists by TNW

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Spread.us Twitter Lists by TNW

Spread.us allows you to give a fiat to a third party to post on your Twitter -and FaceBook- account. This could be handy for companies who can use their employees company Twitter accounts for big announcements.

http://spread.us/

#tnw  

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Written by Daniël W. Crompton (webhat)

June 8, 2012 at 5:52 pm

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@SafeCycleNet – March 26, 2012 at 09:02PM

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March 26, 2012 at 9:40 pm

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HootSuite Auto Scheduling using Google Docs #twitter

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I like using the HootSuite bulk uploader, and round the time I posted the post HootSuite Bulk Uploads I had set up a Google Docs file to produce the csv file it requires as input. It can simply be made by uploading the example provided by HootSuite to Google Docs and using that as a template.

Google Documents Validation

As I was explaining the features of HootSuite to my mother, including the bulk uploader, I suddenly realized that I could make my spreadsheet more valuable for myself and others by adding a check to see whether it has 140 characters. I wasn’t able to use the regular Docs Data Validation, so I decided to roll my own in the script editor, which meant adding a Trigger to the script so it is called after the spreadsheet is edited. Read the rest of this entry »

Written by Daniël W. Crompton (webhat)

February 26, 2012 at 9:53 pm

Kred.ly the new Klout? #influence #authority

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Recently there was some discussion on Klout, their influence calculation is unclear. Many people were unhappy with the fact that their Klout Score is a moving target. People who actually use the numbers generated by Klout to find the influencers they want to contact also have the issue that they don’t see what the results are of their contacts.

There are other options like Kred.ly or PeerIndex although they have not yet got the klout of Klout.

Kred.ly is an interesting option as the scoring is extremely transparent, with this transparency the system could be gamed. This would need collusion on quite a large scale.

PeerIndex is less transparent, although it gives more statistics and information on the date it uses to calculate authority and score. Roughly your PeerIndex is an average of your Authority + Activity + Audience. Unlike Kred.ly it doesn’t give numbers on individual social actions, although it does give more direct feedback it can’t be used to directly game the system.

What all of them suffer from is that they see authority stemming from one account, and neglect to see that power users – who use different channels to curate content for different audiences – may have their klout spread thinly over places that aren’t included like multiple Twitter, Google+ or FaceBook pages.

Image source: me

Written by Daniël W. Crompton (webhat)

January 17, 2012 at 4:29 pm

@bitsoffreedom – January 06, 2012 at 05:22PM

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January 6, 2012 at 4:31 pm

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