General Musing

blaze your trail

Mental Accounting with Coupons #cognitive #bias

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What goes for mental accounting with coupons also hosds true for cash and NFC.
Business Line : Investment World / Young Investor : Discount coupon as ‘mental’ credits!

Discount coupon as ‘mental’ credits! B. Venkatesh. Share · print ·. T+ · T-. Sometimes we create ‘mental accounts’ to rationalise our buying of goods that we don’t necessarily need…

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Written by Daniël W. Crompton (webhat)

December 11, 2011 at 10:16 am

Posted in Uncategorized

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