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Users spend less time on Facebook

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Users spending less time on Facebook since changes

Look at this chart from Alexa (an company). It shows average number of minutes per day spent on three networks. Facebook is the line on top, Google+ in the middle and Twitter on the bottom.

The chart shows that Facebook users are spending less and less time on the social network. It also shows a drop since Facebook recently “enhanced” the service with a truck-load of additional features.

This is ass-backwards. The more stuff Facebook gives people to do, the more time they should be spending there, right? But apparently, the reverse is true: The more crap they throw at users, the less appealing it is for them to use Facebook.

Google+ users spend roughly half the time on this service as on Facebook, which makes sense because Google+ doesn’t yet have time-consuming things like 1) businesses; 2) applications; 3) a lot of games; or 4) all your friends and family.

Why isn’t the tech media and blogosphere talking about the dramatic declines in time spent on Facebook?

View or comment on Daniël Crompton’s post »


Written by Daniël W. Crompton (webhat)

October 2, 2011 at 10:16 pm

Posted in Uncategorized

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