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General Musing

blaze your trail

Sawadee Travel – The Road To SocialTravel (@sawadeereizen) #travel

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I was at the offices of , a travel company which focusses on creating “unique” travel experiences, yesterday to discover the inroads they are making into the field of Social Media. Naturally I can’t comment very much on the specifics of their fledgling campaigns, but I could certainly see that they are making good headway in integrating their marketing campaigns, which are still old media based, into a new media world.

Much can be said for the steps they are taking, and the customer interaction which they are creating. Seen in the puur marketing sense they are better able to see the ROI in their Social Media campaigns, and are taking many opportunities to create buzz round the brand. What was specifically refreshing is to see the application of the to the interaction with the customer. Although we didn’t get into the specifics yesterday it was clear to see that they discovered for themselves that the 80-20 rule relates also to the application of Social Media. For 80% of their customer attention the interaction is intended to add value to the customer experience, and only in 20% of the customer interaction do they spend on direct marketing specific products. And they are seeing this in the ROI with sales coming from their Social Media channels.

I also invited Ivelina Ivanova (@Ive_wannaknow), the Sawadee Social Media expert, to come onto the weekly show I am going to start hosting in 2011, so you may meet her for yourself.

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Written by Daniël W. Crompton (webhat)

October 28, 2010 at 10:41 am

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